SWPanel
Developers Deploy and manage projects with ease.
Resellers Centralize services, customers, and margins.
Marketing Agencies Offer your customers a personalized and streamlined environment.
Individuals Manage all your hosting services easily and from a single location; this panel is perfect for you.
e-Commerce Agencies Simplify the management of your services and web servers with a control panel designed for e-commerce agencies.
DevOps and SysOps Automate operations and control infrastructure.
Community Manuals and answers to help you progress faster.
Blog Ideas, guides, and the latest in technology.
API Integrate and automate SWPanel to suit your needs.
Changelog All product enhancements and new features.
Corporate identity

The SWPanel brand.

One panel. Complete control.

Years of work condensed into a cohesive identity: logo, symbol, a token-based color system, Roboto typography, voice, and a ready-to-use brand kit. This is the public guide on how SWPanel looks and how it is used.

Download the branding kit. View the manual.
01 · Essence

We believe that managing web infrastructure shouldn’t be a chaotic jumble of panels, logins, and providers. SWPanel brings together disparate elements and simplifies complexity, so that anyone can feel in control of their IT environment from the very first click.

Pillar 01

Clarity.

Simple interfaces and messages. We eliminate distractions to highlight what matters.

Pillar 02

Control

Everything at your fingertips, organized and easily accessible. The feeling of having complete control over your environment.

Pillar 03

Efficiency

Fewer steps, better results. We automate repetitive tasks.

02 · Our story

The evolution of the brand.

SWPanel was born in 2016 within the SW Hosting ecosystem and has been building its own identity, year after year, until it reached its current state. Five milestones mark this journey.

History
Identity History 1
2010

Origin: Within SW Hosting.

SWPanel was created as the control panel for the SW Hosting ecosystem. It inherits its corporate identity, including the two-circle symbol and the corporate orange color.

History
Identity History 2
2017

Custom versioning.

The panel features a new product identity and its own version control system – the first public build is now released.

History
Identity History 3
2018-2019

The panel is in production.

Multilingual interface managing hosting, domains, and email at scale. Years of real-world experience behind the brand.

History
Identity History 4
2020

New symbol, inherited color.

The symbol evolves into the current squircle, and the wordmark adopts navy blue – but still features the original orange color.

Current
Identity History 5
2021 - present

The brand's signature blue.

The leap to the blue #0095FD on the same squircle: today's SWPanel identity, clean and recognizable.

03 · The logo

The logo.

The symbol and text form a closed block: they maintain their relationship, color, and composition. Choose the version according to the background – a light version for light backgrounds, a negative version for dark or saturated backgrounds – and never modify the file.

SWPanel Logo Positive
SWPanel Logo Negative
Main logo · SVG Negative logo · SVG Logo · PNG
04 · Symbol and apps

Symbol, app, and icons.

The symbol is SWPanel's compact signature: favicon, application icon, avatar, or watermark when the full logo doesn't fit. The container is already part of the symbol; do not enclose it in other shapes.

Favicon
Favicon · Main
App Icon
App icon
Social avatar
Social avatar
Avatar Negative
Dark avatar.
Logo SWPanel Mobile App

SWPanel Mobile

Manage hosting, domains, servers, and users from your phone, using the same interface as the web panel.

ANDROID
Logo SWPanel InstantPass App

SWPanel InstantPass

Secure access to SWPanel without passwords, using QR codes and biometrics. Free and part of the ecosystem.

ANDROID · iOS
05 · Color

Color system.

Two institutional colors and a stepped range of 8 blues form the basis of the entire interface. In both code and design, the token is always referenced, never the hex code. Click any sample to copy its value.

Copied
#0095FD
Blue SWPanel. RGB 0-149-253
#102A43
Navy blue RGB 16-42-67
blue_range_1 #E1F5FE 225-245-254
blue_range_2 #97DCFB 151-220-251
blue_range_3 #4DC2F7 77-194-247
blue_range_4 #28B6F6 40-182-246
blue_range_5 #03A9F5 3-169-245
blue_range_6 #039AE3 3-145-227
blue_range_7 #0278BE 2-120-190
blue_range_8 #02569C 2-86-156
06 · Typography

The Roboto family.

Roboto, in all its weights, gives a voice to the brand: headings in Light, body text in Regular, and emphasis in Bold. For data and code, use Roboto Mono.

100 · Thin SWPanel
300 · Light SWPanel
400 · Regular SWPanel
500 · Medium SWPanel
700 · Bold SWPanel
900 · Black SWPanel
Resources

Download the logo

Everything you need to correctly apply the brand identity. Use it as is: using these resources implies acceptance of the brand guidelines.

Branding kit.

Logos (SVG/PNG), symbols, app icons, color palette (tokens), Roboto typography, digital templates, media, and press kit.

Download ZIP.

Brand guidelines.

Web edition of the complete manual, available in seven languages.

CA Català DE Deutsch EN English ES Español FR Français IT Italiano PT Português

Press

Standard text, product sheet, and high-resolution logos for media use.

Product sheet. Boilerplate
®

SWPanel is a registered trademark, unique and the exclusive property of DeepThink Software SLU (National Trademark, OEPM No. 4329453/7, classes 09 and 42). Do not alter the logo or colors. Suggested attribution: “SWPanel® is a trademark of DeepThink Software SLU.” For uses not covered, please write to brand@swpanel.com before publishing.